Storybook Monsters ‘Meet the Reeds’ presents a delightful mix of music, culture and magical tales. The hilarious antics of family pet Catalogue are a fun source of education for young children, using carefully selected PHASE 2 phonetic words with sound symbols to encourage interactive reading.
About Us
Welcome to Clay Group - an independent retail and brand development agency whose creative offer is unmatched.
Our designs inspire every time, with eye-catching point-of-sale displays that positively impact sales.
We also develop our own-label brands, giving clients a unique point of difference in-store.
That’s why we project manage every stage from design and development, through to manufacture
to deliver a smooth, reliable installation service.
Clayton Byfield, Creative Director
Explore our creative approach to POS...
Our Work
The balance of innovation and practicality is vital to the performance of POS display in-store. There’s only a few seconds to grab shoppers’ attention, so getting the wow‑factor and engagement mix right first time is paramount.
Licensing — Our brands
These unique and exciting emerging brands include Preschool, Junior kids TV characters, books, POS and trademark clothing licensing. Developing our key channel marketing retail and production partners positions each brand for global success.
Bringing Brands to Life...
PETATHLETES® are a young team of part animal part human athletic superheroes. Each having their own unique sports skills that they use to protect the world from a dangerous army of fearless badgers led by a ruthless leader who will stop at nothing to steal the petamus ball the source of team Petathletes® powers.
Let’s create something remarkable.
News
November 1st 2025
CLAY GROUP ACQUIRES CONGO SALES & LICENSING
Clay Group has acquired Congo Sales & Licensing, as the business evolves into two focused divisions: a point-of-sale display creative agency and a brand licensing arm specialising in food and clothing sectors.
Creative Director Clayton Byfield said: “There has been a tremendous amount of work behind the scenes over the past few years to prepare our brands for market, and I’m extremely proud of my associate partners for their dedication and drive.”
